Thai Halal Food
to Global Market

Produce Thai halal food Thai food prototype development include
consumer acceptance testing.
Institute of Food Research and Product Development (IFRPD)
Kasetsart University

Discover Our Innovation

Thai Halal Food Menu

Panang Curry with Beef

Panang is a well-known red curry among Thai people. Unique taste of Panang depends on the full-flavour and good aroma of the curry paste

Thai rice and Chicken biryani

Khao Mok Gai, as known as chicken biryani, is well known among Muslim. It is full of spices which give unique flavour of Khao Mok Gai.

Red curry with roasted duck

Under Construction

Chicken Satay

Under Construction

Wing bean spicy salad

Under Construction

Halal food market is considered to be a large and successful food market with high potential consumption due to great numbers of Muslim around the world. There are more than 1.6 billion Muslims living in over 100 countries around the world, which cause Halal food market values of over 3 trillion baht.

In Thailand, Halal food has become our expanding marketing channel strategy, especially to the Middle-East countries and Muslims community. In order to promote Halal food market from Thailand to the world market as well as to make it acceptable globally, Thai Halal food needs to be differentiated from other Halal foods by producing more varieties and showing more creativity.

Furthermore, Halal food manufacturing needs to meet an international standard both in management and in quality control.

Based on abovementioned importance of Halal food market, researchers has created healthy Thai Halal recipes and developed ready-to-cook Halal sauces using raw materials that follow Islamic law together with well-care cleaning of kitchenwares. Seasoning, vegetable, and meat are from Muslim merchants in the market. Halal food production is performed in Halal kitchen at the Institute of Food Research and Product Development (IFRPD) Kasetsart University.

Products of this research are various ready-to-cook Thai Halal sauces that can be stored at room temperature and can be used widely in Halal food industries.

In conclusion, development of Thai Halal food innovation has been performed by carefully following the Islamic law to make it acceptable. The ready-to-cook sauce production technology used in the Thai Halal food innovation has created another identity for Thai food, which provides nutritive values and increases economic values. This Halal food innovation has affected Thailand’s achievement in exporting of Thai food, which could lead to an improvement in market potential and increasing market values for Thai food production to the world market.

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Thai Cuisine to Global Market Research Project